“O vale do Silício é um estado da mente”, disse o embaixador Pedro Borio, cônsul geral do Brasil em São Francisco CA, durante o últilo BayBrazil Conference no Googleplex in Mountain View. Pedro ressalta os diversos pontos em comum do ecossistema brasileiro e californiano, e como o Brasil pode evoluir depois da crise.
* Artigo em inglês
Corporate venture arms of multinational giants such as Chinese firm Baidu see a big opportunity in Brazil. In September, Baidu launched a new tech startup program to provide support and mentoring as a way to seek and identify scalable ventures in the country. Applications for the program are open between now and December 31, and applicants are being assessed by the Latin American Angels Society (LAAS). In exchange for the support and mentoring, Baidu will take a 10 percent stake in the capital of the companies selected for the program.
VC investments in Latin America are increasing again, and top Silicon Valley firms are returning to the region or making their first LatAm investments, based on new data analysis released by LAVCA in early October. VC transactions are up 46 percent year over year, with $218 million deployed across 104 transactions during the first half of 2016. This follows a banner year in 2015, with 182 deals worth more than $594 million. Leading corporate ventures in the region include Monsanto, Qualcomm and Microsoft. Giants like Monsanto are investing indirectly as limited partners to established funds.
Brazil’s investment opportunity is enticing, especially for the tech sector, because Brazilians ravenously devour digital content, and are very socially engaged. They spend 68 percent more time on blogs than the U.S. Indeed, current Brazilian internet users are online more than five hours a day. They check their smartphones more than 80 times per day. With only about half the country of Brazil online today, growth could be fast and furious. Baidu is banking on more than 43 million Brazilians coming online during the next three years, which is why the country is one of its top-priority investment markets.
Emerging trend: Brazilian startups going global
As the Brazilian startup ecosystem and corporate venture continues to grow and nurture innovation, a new trend is emerging: There are now more Brazilian tech startups expanding and investing beyond the region into global markets than ever before.
For example, Movile, the Brazilian mobile company founded in the late 1990s, reaches millions of Latin Americans with each tap and swipe of their devices. Eduardo Henrique, Movile’s head of U.S. operations, has said: “The goal is to become the largest mobile services and product company in the world.” It has 15 offices throughout the Americas, and its properties include one of the top-grossing children’s apps in the world, PlayKids.
Movile subsidiary iFood, LatAm’s leading on-demand food delivery startup, made its 15th acquisition in two years with its purchase of U.S.-based SpoonRocket’s technology, and surpassed more than 10,000 restaurants using its platform, with significant growth occurring in Mexico. Despite the economic downturn, Latin America is one of the top regions in the world for e-commerce growth, according to BI Intelligence.
Last month, Rio de Janeiro-based PSafe, the largest mobile security company in Latin America, launched in the U.S. and opened a San Francisco office. In 2015, it was the first startup in Latin America to achieve a market value of more than R$1 billion, and it launched operations in Mexico. During the recent Olympic games in Rio, PSafe helped thwart more than 55,000 security threats. It recently signed an agreement with Cisco Wireless Portfolio for the creation of a new free and secure Wi-Fi service, being rolled out in Brazil first.
Born as a physical retail store in the city of São Paulo in 2000, Netshoes has grown into one of the largest e-commerce providers of sporting goods in the world, with operations in Brazil, Argentina and Mexico. Its sports brands and partners include the NBA, NFL, Puma and UFC. As of two years ago, Netshoes was eyeing a possible U.S. IPO.
ClearSale, the fraud risk management company that innovated how fraud is handled in Brazil, is an example of a successful global export from LatAm. With a new U.S. office in Miami, it began offering it fraud-detection solution to U.S.-based e-commerce merchants in May. Founded in 2001 by two-time Olympic athlete Pedro Chiamulera, ClearSale added real-time biometric tools to its platform in August. Its more than 2,000 customers include Calvin Klein, Chanel, Ray-Ban, Sony, Staples and Walmart.
While economic uncertainty is still a factor, Brazil is still one of the most intriguing emerging markets for investors, and macroeconomic conditions seem to be improving. During a recent “Bloomberg Daybreak: Americas” segment last month about Brazil’s growth outlook, Bloomberg’s Erik Schatzker reported that Brazil’s stock market is up 40 percent this year, the Brazilian real is one of the world’s best-performing currencies and credit default swap spreads have been narrowing.
There have been indicators that Brazil will make a turnaround, and the rise of corporate venture capital and the country’s maturing startup ecosystem are vital to its long-term success.
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